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Strategy
12
Jun
The brief is not the problem
June 12, 2026
deladantez
Strategy
Clients hand you a brief and a problem, and they are rarely the same document. How we spend the first week telling them apart.
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27
Feb
Naming without the workshop
February 27, 2026
deladantez
Strategy
Sticky notes generate volume, not names. A smaller, slower method that survives legal.
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