( 01 The team )
( Who you meet )
The people who pitch the work make the work. There is no account layer, no handover, and nobody presenting a project they did not touch.
Sixteen in Brooklyn, ten in Lisbon. Average tenure five years and four months.
Disciplines
Strategy, identity, product,
engineering, motion
Seniority
Every project led by a partner
or a discipline lead
Ratio
Nineteen makers to
seven in operations
Hiring
Two open roles
Reviewed weekly
( 02 Partners )
( Four · each one still on the tools )
Pl. 01 Brooklyn, third floor
Founder, strategy · Brooklyn
If nobody can name the number, the brief is not ready and we should not be quoting it.
Started the studio in 2014 with a plotter and a five-week rebrand. Writes the positioning on most engagements and chairs the ninety-day review, including the ones that go badly.
Leads
Strategy, positioning
Since
2014
Before
Pentland, in-house
Partner, design director · Brooklyn
One idea, argued properly. Three concepts is a studio hedging its own bet.
Runs identity work and the guidelines that follow it. Responsible for the 2021 decision to stop presenting alternatives, which halved revision rounds and cost us exactly one client.
Leads
Identity, art direction
Since
2016
Teaches
RISD, spring term
Pl. 02 Wythe Avenue studio
Pl. 03 Lisbon, top floor
Head of engineering · Lisbon
A performance budget agreed in week one is worth more than any audit in week twelve.
Joined in 2019 and ended the handover. Design and build now sit in the same Wednesday review, on stacks the client’s own team can maintain after we leave.
Leads
Build, platform
Since
2019
Opened
The Lisbon studio
Art director, motion · Lisbon
An identity dies quietly in the six months after launch, when nobody is left to feed it.
Runs photography, film and the templates that let a client’s marketing team keep producing. Built the motion system that ships with every identity engagement.
Leads
Motion, content
Since
2021
Before
Freelance, Berlin
Pl. 04 Shoot selects, Verdant
( 03 Studio roster )
( Ten of twenty-two · year joined shown )
Strategy director
Brooklyn · 2017
Senior brand designer
Brooklyn · 2018
Design lead, product
Lisbon · 2021
Front-end engineer
Lisbon · 2022
Researcher
Brooklyn · 2020
Editorial designer
Brooklyn · 2019
Motion designer
Lisbon · 2023
Producer
Brooklyn · 2016
Type designer
Lisbon · 2022
Engineer, platform
Lisbon · 2024
( 04 How the studio is built )
Headcount by discipline, counted at the start of Q3 2026. People who split their week are counted where they spend most of it.
Identity
7
Product
6
Engineering
5
Strategy
4
Motion & content
3
Operations
1
Every project is staffed with a partner, a lead and no more than three others. Larger than that and the work starts needing meetings to explain itself.
( 05 A week here )
Two studios, four hours of daily overlap, and one meeting everybody attends.
Monday
Both floors work on the current sprint. Nothing is scheduled before noon in either city.
Wednesday
10:00 EST. Every live project on the wall, ten minutes each, everyone in the room.
Thursday
On-sites, kickoffs and the ninety-day reviews. Brooklyn hosts, Lisbon dials in.
Friday
First Friday of the month. Students, clients and anyone curious enough to knock.
Any day
Four days in studio, one wherever the work goes best. Nobody tracks which.
Pl. 05 Wednesday review, Brooklyn
Pl. 06 Open studio, Lisbon
( 06 Regular collaborators )
( Nine · on call, not on payroll )
Hana Sato
Photography
Otis Delaney
Copy
Marta Bauer
Type design
Yusuf Adeyemi
Sound
Clara Nunes
Film
Peter Voss
Print production
Aiko Tan
Illustration
Ben Faraday
Accessibility
Sonia Ruiz
Research
Freelancers are named in proposals and credited in the work. If somebody outside the studio made it, the client knows who.
Let's make
something
lasting