( 01 Services )
( How we price )
Every engagement is fixed-fee and scoped in writing before it starts. If the brief changes we re-scope openly rather than billing the difference quietly.
Scope
Priced before we start
Never billed hourly
Team
A partner and a lead
on every engagement
Included
Ninety-day review
in every project fee
Availability
Two slots open for Q4
Enquiries answered in 48h
( 02 What we do )
( Five disciplines · one team )
01
We find the position a company can actually defend, then write it down in language its own people will repeat without being asked.
Research is proportionate. Enough interviews and numbers to be right, never enough to stall the work for a quarter.
DURATION 4–6 weeks TEAM Partner + strategist FROM $32k
Pl. 01 Positioning platform, Byrd
( Deliverables )
02
Identity systems built to survive contact with real production: a hundred applications, several teams, no designer in the room.
We design the rules as carefully as the marks, because the rules are what the client is left holding.
DURATION 6–10 weeks TEAM Two designers FROM $48k
Pl. 02 Stock tests, Northbeam
( Deliverables )
03
Interfaces for products people use daily, where clarity beats novelty. We prototype in week two and test with actual users, not colleagues.
Handover is components engineering can build from without translating a single screen.
DURATION 8–14 weeks TEAM Designer + researcher FROM $60k
Pl. 03 Booking flow, Halcyon
( Deliverables )
04
Fast, accessible builds on stacks the client’s own team can maintain after we leave.
Performance and accessibility budgets are agreed before a line is written, and we hold to them in review.
DURATION 6–12 weeks TEAM Two engineers FROM $40k
Pl. 04 Build week, Museo Lima
( Deliverables )
05
The material that keeps an identity alive after launch: films, photography, editorial, and the templates a marketing team can run on their own.
Usually a retainer, because this is the part that fails when it is treated as a one-off.
DURATION Ongoing TEAM Art director + crew FROM $9k / month
Pl. 05 Shoot selects, Verdant
( Deliverables )
( 03 Ways to work together )
( Three shapes · fixed fee )
SHORTEST
Two weeks, one question answered properly. No discovery phase, no deck for its own sake.
$18k
Fixed · two weeks
One named question
Partner-led throughout
Working material, not concepts
Written recommendation
MOST COMMON
End to end, scoped and priced before kickoff. Strategy through to the build that carries it.
$32k+
Fixed · six to fourteen weeks
Named measure of success
Weekly review, no reveals
Full deliverable set
Ninety-day review included
ONGOING
A standing day or two a week for teams building continuously. Three-month minimum.
$9k / mo
Rolling · from three months
Fixed weekly capacity
Same team every month
Quarterly planning session
Pause with thirty days notice
( Frequently added )
Accessibility audit $6k
Photography day $4.5k
Guidelines, second edition $8k
Team workshop $3k
Naming sprint $12k
Fees are in US dollars, exclusive of tax and production costs. Non-profit and cultural rates on request, and we mean it.
( 04 How a project runs )
A typical identity engagement. Longer projects stretch the middle; nothing gets added to either end.
Week 01
On site with your team. We agree the measure of success and who says yes.
Week 02
Interviews, numbers, audit. Enough to be right, then we stop looking.
Weeks 03–04
One page: the problem, the position, the measure. Everything later answers to it.
Weeks 05–08
Weekly review, real material. One direction, argued, not three to choose between.
Weeks 09–10
Guidelines, templates and a working session with the people who will use them.
Day 90
We read the numbers out loud and fix what they say to fix. Included in the fee.
You will see work every week from week three. If a Wednesday passes with nothing to show, something has gone wrong and we will say so.
( 05 Before you write )
( Eight questions · asked most often )
No speculative work. We will talk through approach, references and a scoped proposal for free, and that is where it ends.
A forty-minute call, then a written proposal within a week. If it fits, we hold a slot for fourteen days.
One decision-maker in the weekly review, and access to your numbers. Everything else we can find ourselves.
Often. We can lead, support, or hand over gradually. Say which at kickoff rather than in month two.
The people you meet. A partner and a lead on every engagement, and no more than three others.
We re-scope in writing before continuing. No silent change orders at the end of the project.
Yes, mutual and standard. We will ask to show the work publicly after launch, and you can say no.
You do, on final payment. Source files, fonts licensed in your name, and the repository under your account.
Let's make
something
lasting