(01 About the studio )
( In short )
Infinite is an independent studio of twenty-six people, working from Brooklyn and Lisbon since 2014.
We started with three people and one client who needed a rebrand faster than an agency would quote it. The constraint stuck. Everything since has been built to move at that speed without losing the argument underneath the work.
Forty-eight projects delivered. Fourteen juried awards. No account layer, and no plans for one.
PL. 01 Rua da Esperança, Monday morning
(02 How we got here )
How we got here )
2014
Three people above a
hardware shop
Elena Marsh, one borrowed plotter and a rebrand due in five weeks. The client said yes in the room, which set the habit.
2017
First identity that outlived
its founder
Byrd Systems changed leadership twice and kept the system intact. We started writing rules rather than preferences.
2019
Engineering joins
the studio
Rui Almeida arrives and we stop handing decks to other people's developers. Design and build sit in the same review.
Pl. 02 First joint design-build review
2021
Lisbon opens
Four people, a top floor in Príncipe Real, and a second timezone that turned out to be a working day rather than a handover.
2023
The ninety-day review
becomes standard
Included in every fee since. It is the meeting where we find out whether the work did what we said it would.
2026
Twenty-six people, still no
account layer
Two studios, nine industries, and a rule that whoever pitches the work makes it.
(03 How we think )
( Five principles · written 2018, edited twice )
01
Name the number first
Before anything is drawn we agree what the work has to move. If nobody can name it, the brief is not ready.
02
Show it early, unfinished
Weekly material beats a reveal. The awkward version on a Wednesday is worth more than a polished one in month three.
03
One idea, argued well
We stopped presenting three concepts in 2021. A studio that believes in all believes in none of them.
04
Design the rules, not the taste
A system has to survive a hundred applications and several teams with no designer in the room.
05
Report back, flattering or not
Ninety days after launch we read the numbers out loud, including the ones that argue against us.
These are working rules, not values. They get edited when they stop being true.
(04 Fit )
Most mismatches surface in week one. These are the ones we can spare you the meeting about.
( We are a good fit for )
Clients who want the makers in the meeting
Elena Marsh
Founder
(05 Where we work )
( Two studios · five hours apart )
Pl.03 148 Wythe Avenue
Address
148 Wythe Avenue
Brooklyn, NY 11249
Address
148 Wythe Avenue
Brooklyn, NY 11249
Team
Sixteen — strategy, identity, motion
Visits
Tuesdays and Thursdays, by arrangement
Pl.04 Rua da Esperança 32
Address
Rua da Esperança 32
1200-655 Lisboa
Address
2021
Team
Ten — product, engineering, research
Visits
Open studio, first Friday of the month
Overlap
Four hours a day, both studios online
Reviews
Wednesday, 10:00 EST — everyone,
every project
Travel
We are on site for kickoff and for the ninety-
day review
Languages
English, Portuguese, Spanish
(06 The people )
( Partners and leads · twenty-six in total )
Elena Marsh
Founder,astrategy
Brooklyn · since 2014
Idris Cole
Partner, design director
Brooklyn · since 2018
Rui Almeida
Head of engineering
Lisbon · since 2019
Nora Vance
Art director, motion
Lisbon · since 2014
(07 Working here )
( Two open roles · reviewed weekly )
Senior Brand Designer
Brooklyn
Full Time
Product Engineer, front-end
Lisbon
Full Time
Open application
Either studio
Any Time
Process
Two conversations and one paid day of real work
Week
Four days in studio, one wherever you think best
Pay
Banded and published internally
Portfolio
Three projects is plenty. Tell us what changed.
Let's make
something
lasting