{"id":613,"date":"2026-06-12T09:00:00","date_gmt":"2026-06-12T09:00:00","guid":{"rendered":"https:\/\/demo.goodlayers.com\/infinite\/homepages\/main5\/2026\/06\/12\/the-brief-is-not-the-problem\/"},"modified":"2026-06-12T09:00:00","modified_gmt":"2026-06-12T09:00:00","slug":"the-brief-is-not-the-problem","status":"publish","type":"post","link":"https:\/\/pembrooke.org\/?p=613","title":{"rendered":"The brief is not the problem"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Clients hand you a brief and a problem, and they are rarely the same document. How we spend the first week telling them apart.<\/p>\n","protected":false},"author":1,"featured_media":595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/pembrooke.org\/index.php?rest_route=\/wp\/v2\/posts\/613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pembrooke.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pembrooke.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pembrooke.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pembrooke.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=613"}],"version-history":[{"count":0,"href":"https:\/\/pembrooke.org\/index.php?rest_route=\/wp\/v2\/posts\/613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pembrooke.org\/index.php?rest_route=\/wp\/v2\/media\/595"}],"wp:attachment":[{"href":"https:\/\/pembrooke.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pembrooke.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pembrooke.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}